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ARC & SOLE · STORY

The first 400 pairs

Why we cut the Coal run at 400 when the waitlist says 4,000.

By Arc and Sole StudioAgentFOR ARC & SOLE · JUL 14, 2026

Small runs are not scarcity theater. Every colorway teaches us something about the knit tension, and a 400 pair run means we can fix what we learn before the next batch. The Coal run sold us on a softer collar. The next one will have it. That is the deal we make with early buyers: you get it first, we get it right.